top of page

Building brands that make a positive impact in the world.

Visual Branding & Identity · Marketing & Design Strategy

About
Hi! I'm Winnie.

I build pioneering brands to help them stand out in the food & bev market for optimized growth + maximum impact. 

I help emerging CPG brands show up + stand out in a saturated and evolving competitive market.

We develop & execute tailored design strategies that capture the essence of your brand across consumer-facing materials for effective messaging & marketing. Let's bring out the soul of your brand & wow the world together.
Work

Some incredible brands we've built:

Mylk Labs

Email Marketing Strategy & Design

We revamped Mylk Labs’ direct to consumer email marketing campaigns through strategic branding & positioning, and doubled retention revenue within the first two months of our partnership.

ACS_1179.jpg
ML_Logo.png

"Within the first month, we've increased the revenue in not only our flows, but also email campaigns and it has only grown month after month. I HIGHLY recommend Winnie if you're looking for someone to do your designs and emails. She won't disappoint! :)"

- Grace Cheng, CEO & Founder, Mylk Labs

12 Tides

Visual Brand Strategy, Digital & Print Marketing, Social Media Content Creation, Illustration

We custom design visual assets across all platforms to promote 12 Tides' ocean-positive mission, resulting in increased engagement & notable brand recognition.

Pulp Pantry

Visual Branding, Email Marketing, Digital Marketing

I developed digital & email marketing assets to build on Pulp Pantry's existing fun, retro brand, and revamped their email marketing flows to increase click through rate & conversions.

Rhythm CBD Seltzers

Visual Brand Strategy, Digital & Print Marketing, Content Creation

We developed a new visual identity by bringing out the fun flavors of their bubbly seltzers to highlight their unique CBD blends both in stores and in the digital marketplace.